Freedom Brewery – the pioneer of premium craft lager in the UK – today unveiled a major £1.5 million expansion of its brewing operations at its rural Staffordshire home tripling its annual capacity to over seven million pints.
The award winning brewer, based in a 980 acre park in Abbots Bromley with its own unique source of water, is in the process of installing 22 new fermentation and maturation tanks in conjunction with a continental style 4 vessel brew house, where it produces and triple cold filters its five core lager brands from pale lagers and continental and US style pilsners to its acclaimed organic dark lager.
Giving the beer time is at the heart of the Freedom brewing process, as the Brewery slow ferments its lager and then gives it a maturation period of 4 weeks; compared to industrial mass produced lagers which are brewed and completed within days with little or no maturation time at all.
The company has seen its sales increase by 400 per cent in the last five years and it believes that its success in a fast moving, fragmented sector has been reliability and consistency in every pint which proves a challenge to the many new microbreweries appearing across the country.
“We pledge to use the best locally sourced and sustainable ingredients we can and we believe in using only a handful of simple ingredients; our own natural spring water, British barley, hops, yeast and finally time,” said Freedom Brewery Director Andrew Taylor.
“We are being requested in more and more outlets from independent bars and restaurants to wholesalers and retailers at home and abroad. Our growth and expansion importantly means we are not only able to make more of our award winning beers, but to keep innovating and introducing more great new products.”